Ideas for product stories

Animation ideas for product teams

Show what changed, why it matters and how to use it without relying on a long screen recording.

Example video

Example product feature walkthrough

Animator editor wireframe

Build the explanation as editable scenes

Product story editor
Animator
Scene 2

Meet the new dashboard

See the metric that needs attention

Feature callout
00:0000:1500:3000:45
Screenshot
Callouts
Voice
Captions

Make the explanation easier to follow

Instead of

A list of feature names

Try this

Show the problem, the change and the useful outcome.

Instead of

An unfocused screen recording

Try this

Use selected screenshots, zooms and callouts.

Instead of

A full rerecord after a UI update

Try this

Replace only the affected screenshot scene.

Examples

Six videos worth making

01

Product introduction

Start with the problem and reveal the product as the answer.

02

Feature launch

Explain what changed and demonstrate one valuable task.

03

User onboarding

Guide the first meaningful action instead of every menu.

04

Workflow walkthrough

Connect several screens with a clear start and finish.

05

Release update

Summarise the change, impact and next step.

06

Support explanation

Answer a common question with a reusable visual sequence.

Worked scene plan

Introduce a new analytics dashboard

A product story that stays focused on one user outcome.

  1. 1Show the old workflow problem
  2. 2Introduce the new dashboard
  3. 3Highlight the key metric
  4. 4Demonstrate one action
  5. 5End with the next step

How Animator helps

Problem

Open with the user friction the feature removes.

Change

Show the new screen or workflow without extra detail.

Demonstration

Complete one realistic task with clear callouts.

Outcome

Finish with the result and one useful next action.

Build a focused product walkthrough

Pick one feature outcome and explain it with screenshots, callouts and narration.

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