Marketing template
Product Explainer Template
Introduce a customer problem, demonstrate the product value and end with one focused next step.
- Recommended length
- 60–120 seconds
- Core scenes
- 4
- Final project
- Editable
Adjust to the complexity of the subject
A practical starting sequence
Change every visual, voice clip and timing choice
Production structure
Scene plan
Designed for product teams, marketers and founders, this sequence keeps the story focused while leaving room for your own examples and visual style.
- 01
Customer problem
Open with the friction your audience already recognises.
- 02
Product promise
Explain the outcome before listing individual features.
- 03
Focused demonstration
Show the two or three interactions that prove the value.
- 04
Call to action
Finish with one measurable next step.
Voiceover example
A useful opening line
“Creating a clear animated explanation should not require several disconnected tools. Animator brings the workflow into one editable browser workspace.”
Animator workflow
Features used
- Screen and product visuals
- Talking presenter
- Animated callouts
- Timeline-controlled pacing
Frequently asked questions
Can I import screenshots?
Yes. Import your own screenshots and media, then place them beside callouts, narration and presenter clips.
Can the template work without a character?
Yes. Use narration, captions and interface visuals without adding a presenter.
Use this template structure
Open the browser workspace and adapt the scene plan to your own topic, voice and visuals.
Start creating free